At the beginning of the year I wavered on my brand affinity. A need to replenish my products occurred at the same time as the birth of my son Pender which incidentally meant that in addition to purchasing numerous baby items, we also had to start buying bulk cases of diapers from Costco. So despite my brand loyalty & preference to Lauder (Estee Lauder), I did what any good middle class momma hit in the pocketbook by the recession and a newborn would do. Fore-go the Nordstrom cosmetics counter and hit up the beauty aisle at Costco. So as I cruised through the skin care aisle with my two ton cart, and two little boys, I could tell already that this was going to be a sacrifice of massive proportions. Where was my sales staff en vouge in head to toe black, smiling through Chanel lipstick and Lancome juicy tube gloss? No where. But then I saw the Borghese label and thought "Okay maybe, this won't be so bad." I've used Borghese's Fango mud mask since I was 18, so I trepidatiously chose a serum and moisturizer from Borgheses Kirkland (Costco) brand line. I should also add that while checking out there was no friendly sales staff to chat up, smile, and ask for a few extra samples ( I have always come away with an array of mini travel friendly items, whether it be 'free gift' time or not.) But I braced myself. I looked at my sweet little boy and knew he was worth it. The real test though came in the weeks to come. Now maybe I jumped to conclusions, it really could have been a combination of the post pregnancy hormones assaulting my face. But the new products did not seem to be remedying the disastrous effects. I then dug out the last little travel sizes of my Lauder Idealist, & Day Wear and began my week experiment of seeing the difference. The moment the Idealist smoothed onto my cheek, I knew I had been wrong. I was ready to atone for my infidelity. I decided that there had to be some other place for this momma to cut corners then with one of my most visible features. So almost 2 months after my deviation, I walked back through the doors of Nordstrom, strolled right up to the Lauder counter and purchased my skin care with the money I'd saved from our dining out hiatus (since attempting a restaurant with a sleepless infant is such an enjoyable time ;-) So I'm back to my preferred skin care program: Mary Kay Timewise 3 in 1 cleanser, Estee Lauder Idealist Pore Minimizer, Estee Lauder Day Wear Moisturizer, Estee Lauder Night Repair Eye Cream, Mary Kay Firming Eye Cream (for the daytime it wears great under make-up.)
And now here is my feeble attempt to illicit rationalization for going out to purchase Lauders new Illuminator: one word. Melasma (pregnancy mask, it looks like a massive colony of freckles have communed in blotches on your face.) I have remnants on my forehead and a month or so ago a friend 'so considerately' pointed out that I also have it on my upper lip (which had somehow escaped my sleep deprived eyes.) Following that tragic discovery I raced to the Internets to determine that it was in fact, Melasma, and not just 'age spots'. But not before I had already frantically applied every anti-aging product within reach.
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